Module 18 addresses the evolving landscape of influencer marketing. Participants will learn about the dynamics of influencer partnerships, including selection, engagement, and measurement of impact. The module will cover strategies for effectively leveraging influencers to enhance brand visibility and credibility in the digital space.
Module 1 introduces the fundamental concepts of strategic marketing, focusing on the evolution of marketing in the 21st century. It highlights the impact of technology, globalization, and social responsibility on marketing practices. Participants will explore core marketing theories and frameworks, providing a foundation for understanding the new marketing landscape. The module will include discussions on market orientation and the changing consumer behavior driven by technological advancements.
Module 2 delves into market opportunity recognition and evaluation. Participants will learn how to conduct internal and external analyses to identify potential market opportunities. The module will cover the marketing information system and its importance in understanding buyer behavior. Key topics will include segmentation and targeting strategies, which are essential for effective marketing planning and execution.
In Module 3, broader concerns in contemporary marketing are addressed. Discussions will include stakeholder issues, sustainable marketing practices, and the importance of green marketing. Participants will explore new paradigms that organizations and consumers must adapt to in this rapidly changing environment. The module aims to equip participants with the tools needed to respond to these broader societal concerns effectively.
Module 4 focuses on the intersection of products, services, and innovation within strategic marketing. Participants will examine marketing's role in the development of new products and services, learning how to manage these offerings throughout their lifecycle. Additionally, the module will cover marketing channels and ecosystems, emphasizing the significance of innovation in maintaining a competitive edge.
Module 5 provides a comprehensive overview of marketing planning and execution. Participants will learn about various approaches to marketing planning, including forecasting and scenario planning. The module will cover critical elements of the marketing mix, resource allocation, and the integration of multi-channel marketing communications. Additionally, pricing strategies, branding, and value-driven relationships will be discussed in detail.
Module 6 addresses new challenges in the field of marketing, focusing on the creative industries and the impact of new media. Participants will explore how marketing strategies must adapt to these unique sectors, including marketing to the bottom of the pyramid. The module will also delve into frugal and grassroots marketing approaches, emphasizing the need for innovative strategies in diverse environments.
Module 7 explores the integration of digital marketing strategies in contemporary marketing practices. Emphasizing the importance of online platforms, participants will learn how to effectively leverage social media, email marketing, and content marketing to engage consumers. The module will also cover analytics and metrics to measure the success of digital campaigns, ensuring participants can make data-driven marketing decisions.
Module 8 provides an in-depth look at consumer behavior and its impact on marketing strategies. Participants will explore the psychological and sociocultural factors that influence purchasing decisions. The module will cover various consumer behavior models and theories, enabling participants to better understand their target audience and tailor marketing efforts effectively.
Module 9 concentrates on branding as a crucial element of strategic marketing. Participants will learn about brand equity, brand positioning, and the role of storytelling in building strong brands. The module will also discuss brand management techniques and how to maintain brand consistency across various channels and marketing campaigns.
Module 10 examines the role of ethics in marketing practices. Participants will discuss the importance of ethical decision-making in marketing strategies and the implications of unethical practices on brand reputation and consumer trust. The module will include case studies that highlight both ethical dilemmas and best practices in marketing.
Module 11 introduces the concept of integrated marketing communications (IMC). Participants will learn how to create a cohesive messaging strategy that aligns various communication channels to effectively reach target audiences. The module covers the development of IMC campaigns and the role of each channel in reinforcing brand messages and engaging consumers.
Module 12 focuses on the significance of international marketing in a globalized economy. Participants will learn about the challenges and opportunities of marketing across different cultures and regions. The module will address strategies for entering international markets and adapting marketing campaigns to local preferences and regulatory environments.
Module 13 explores the impact of technology on marketing strategies and practices. Participants will learn how advancements in technology, such as artificial intelligence and big data analytics, are reshaping marketing efforts. The module will cover the use of technology in targeting, personalization, and customer relationship management.
Module 14 discusses the importance of customer experience in strategic marketing. Participants will examine various aspects of customer journey mapping and the role of touchpoints in shaping customer perceptions. The module will delve into customer feedback mechanisms and how businesses can leverage this information to enhance the overall experience.
Module 15 focuses on the role of social responsibility in marketing. Participants will learn how incorporating social responsibility into marketing strategies can improve brand loyalty and consumer trust. The module will cover various approaches to socially responsible marketing and the impact of corporate social responsibility on business success.
Module 16 investigates the role of analytics in marketing decision-making. Participants will learn how to utilize data analytics to inform marketing strategies, track performance, and optimize campaigns. The module will cover key metrics that marketers should monitor and the importance of data-driven insights in achieving marketing objectives.
Module 17 explores the concept of agile marketing and its relevance in todayâs fast-paced business environment. Participants will learn about the principles of agile marketing, including flexibility, collaboration, and rapid iteration. The module will cover case studies demonstrating successful agile marketing practices and provide tools for implementing agile methodologies within marketing teams.
Module 18 addresses the evolving landscape of influencer marketing. Participants will learn about the dynamics of influencer partnerships, including selection, engagement, and measurement of impact. The module will cover strategies for effectively leveraging influencers to enhance brand visibility and credibility in the digital space.
Module 19 wraps up the course by reflecting on the future of marketing in the context of emerging trends and technologies. Participants will explore topics such as automation, virtual reality, and the increasing importance of personalization in marketing strategies. The module will encourage participants to think critically about how they can adapt to and shape the future of marketing in their organizations.
This module introduces strategic marketing fundamentals, focusing on the changing landscape influenced by technological, sociological, and global factors. It explores how marketing strategies can adapt to new era organizations and the dynamic marketing environment. Participants will learn about the role of market orientation, technological advances, and the imperative of global marketing.
In this module, participants will delve into market opportunity recognition and evaluation. They will learn to conduct comprehensive internal and external analyses, understand the marketing information system, and explore buyer behavior. The module emphasizes segmentation and targeting to identify and capitalize on market opportunities.
This module explores diverse approaches to marketing planning and execution. Participants will learn about forecasting, scenario planning, and resource allocation. The module also covers the marketing mix and multi-channel integration for effective communication and value-driven relationships.
Addressing new challenges in marketing, this module covers the intersection of marketing with creative industries and new media. Participants will explore strategies for marketing to the bottom of the pyramid and engage in frugal and grassroots marketing to reach diverse audiences.
This module deepens the understanding of strategic marketing by focusing on case studies and real-life examples. Through these cases, participants will analyze classical and contemporary marketing practices, enhancing their strategic thinking and application skills to develop innovative solutions.
This module focuses on understanding the marketing environment today. It covers topics such as the role of technology in marketing, the impact of sociological factors, and the significance of global forces in shaping marketing strategies. Participants will learn how to adapt to these changes effectively.
This module examines marketing ethics and social responsibility. Participants will explore ethical considerations in marketing practices and the importance of social responsibility in building brand integrity and consumer trust. Real-life examples will illustrate these critical concepts.
This module discusses the role of marketing in new product and service development. Participants will learn strategies for managing products and services across their life cycle stages and the importance of innovation in sustaining competitive advantage in the market.
This module offers insight into diverse marketing planning approaches and their execution. Participants will explore marketing mix optimization, resource allocation, and multi-channel communication strategies to ensure effective marketing outcomes.
This module highlights the challenges of marketing in creative industries and with new media. Participants will learn how to effectively market creative content and leverage new media platforms to reach and engage target audiences innovatively and efficiently.
This module examines marketing strategies aimed at the bottom of the pyramid. Participants will explore approaches to frugal and grassroots marketing, understanding how to deliver value and engage with underserved markets effectively.
This module provides a deep dive into strategic marketing through the analysis of real-life cases and classical examples. Participants will enhance their ability to create innovative marketing strategies and improve their strategic thinking skills through practical application.
This module focuses on understanding and adapting to the rapidly changing marketing landscape. Participants will gain insights into the technological and sociological shifts impacting marketing practices and learn strategies to navigate these transformations effectively.
This module discusses the role of marketing ethics and the importance of maintaining social responsibility. Participants will explore ethical dilemmas and the significance of responsible marketing practices in building trust and integrity.
This module explores the strategic role of marketing in product and service innovation. Participants will learn to manage product life cycles and develop strategies that leverage marketing channels and ecosystems for sustained competitive advantage.
This module provides insights into effective marketing planning and execution. Participants will explore various planning approaches, resource allocation, and strategies for integrating multi-channel communication to achieve marketing goals.